Culture. New media. Human-centered AI.
Who's behind it
Dréa Hudson
Founder · 15+ years · Global
Booger Money is not a traditional creative studio. We know that our clients are our most valuable assets, and we choose a select number of clients that we believe in, are inspired by, and who are having fun while they're building the next big thing. Most importantly, Booger Money prioritizes finding the dots, connecting the dots, and following the vision.
AEG
Led teams of 25+ across VIP Services and Guest Experience for large scale events like the GRAMMYs, Playoffs, and global concerts.
Sonicbids / Billboard
Led brand partnerships for brands and musicians such as Uber, SXSW, Bonnaroo, Renaissance Hotels, and the list goes on.
The Start
Founded Booger Money in Boston's South End. Began curating live music across the city.
The Agency
Connected brands like Google, Live Nation, New Balance, and Adidas to their communities through culture.
The Engine
15+ years in the industry. 7 years at HubSpot building the distribution engine behind HubSpot Media, scaling it to 70M+ monthly engagements.
The Studio
Multidisciplinary practice with an AI fluent edge. Advising MIT, MASSCreative, and Boston Center for the Arts.
The Voice
Speaker at CultureCon, GRINDCON, Rise Women's Leadership Summit, and The Signal.
Biography
Dréa Hudson is the founder of Booger Money, a Boston-based creative studio helping brands build cultural relevance through storytelling, community-driven experiences, and AI-fluent growth systems. A founding member of HubSpot Media, she helped build the model for new media and the B2B creator economy across the industry. With over 15 years of experience, her work spans Live Nation, New Balance, and Google. In 2024, she received the City of Boston’s EXTRAordinary Women Award for her contributions to economic equity and creative leadership.
Press assets
Ready for your next story.
Founder portrait
Official headshot
Short biography
Speaker introductions · TXT
Full biography
Press & event programs · TXT
For press coverage and event promotion featuring Dréa Hudson.
Speaking & conversations
Where the conversation goes.
Culture & storytelling
Building cultural relevance through stories, creative direction, and community-driven experiences.
New media & the creator economy
Audience development, B2B creators, and media brands across podcasts, newsletters, and YouTube.
AI & the creative economy
Human-centered AI, intentional building, and AI-fluent growth systems for creative teams.
Access & creative leadership
Economic equity, community, and innovation across the creative economy.
Panels, keynotes & interviews.
Inquire about Dréa